Our Visions

To support our customers in developing cosmetic products with high efficacy & new ideas and to market our suppliers’ products appropriately.

Our Mission

We select our international partners on the basis of innovation, quality, reliability and sustainability. Customer service and quality are uncompromisingly at the heart of everything we do. Our people make the difference and are committed to our customers’ needs. Our high standards drive us to continuous improvement. Lean processes, direct contact and efficient use of resources are key to customer value and speed. Environmental protection is part of our sustainability philosophy. It is not tied to a specific product, but is always present – from the selection of our partners to the delivery of our products. We are constantly questioning our processes and developing ways to work even more sustainably.
The focus is on ‘green & vegan ingredients’.

Our values

Sustainability: We want our products to make the world a better place and not harm the environment, so we pay special attention to human and environmental compatibility, efficient production methods and the use of renewable energy. Effectiveness: We prove the effectiveness of natural ingredients through various studies and show that they can also be better than synthetic ingredients. Inspiration: We want to inspire our customers with new approaches and methods to broaden their horizons. We also evolve with our business partners and their products.
Protecting flora and fauna: We seek to protect wildlife from exploitation. We try to avoid and replace plant-based ingredients from plantations. We also try to avoid the over-exploitation of wild plants and the use of pesticides. We make sure that we do not use animal ingredients and additives, and we look for honest labelling.
Optimism: We approach projects with confidence and a positive attitude. However, we are aware of and share risks.
Honesty: We do what we say and say what we think. We also say what we cannot or will not do. We are committed, reliable and want to set an example.